E-COMMERCE HE HAS A CHANCE IN AFRICA?

In recent years, we see an increase in E .commerce sites in Africa. These online trading platforms, are intended as intermediaries between producers of goods of all kinds and potential buyers.

Is it possible in such an environment as ours, to offer consumers buy goods online?While they have a habit of practicing lengthy negotiations with vendors to whom they have to do.





For most Africans, the human relationship is something fundamental in business practice.For them there is no way to acquire property without meeting the offeror.The meeting between the supply of good and the potential buyer, is now crowned by long discussions in which each protagonist tries to take advantage of the situation.

On the other hand, buying goods online requires a certain level of education and regular access to the internet.Out, ICTs have not yet been booming in SSA.Except in large cities where a certain segment of the population called "middle class" begins to emerge and become accustomed to the internet and all that goes with it.

We will not fail to note that the goods offered to consumers via e-commerce sites are not always a blameless quality.Very often, buyers are disappointed by the good they receive at home.This is not always the same as they saw online.This can prove to be a major impediment to trade online, in an environment where customers have pure used to see and test the merchandise before buying.

In view of all that has been cited above, it is clear that the basic trade, as Africans practice for thousands of years, still has a bright future.Although trade via internet a net progression in a certain category of the African population.

So, regarding our modest contribution on e-commerce in Africa.

-Frédéric Betta-Akwa